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  • How Social Proof Helps Your Internet Marketing

    When it comes to establishing trust with your potential customers, the social media world is becoming increasingly important. Over the next year or two, you will find that having the social power on the side of your business will help you to increase conversions. About ¾ of the buying public reports that they rely on reviews to determine how well a purchase is going to meet their needs. About 2/3 of the buying public has indicated in surveys that they are far more inclined to purchase from a site. Here are three things to consider when it comes to social […]

  • What Facebook Search Brings to the Table

    The new Facebook search tool has finally arrived on the scene. With this long awaited new tool comes some great perks, some interesting twists, and some new questions, as well. What was expected was a search engine that could compete with Google and take a slice of that search action, but what showed up on the scene was something entirely different. Here are a few of the major differences between the regular search engines and the new way of doing things as presented by Facebook: 1. Connections on Facebook search are through likes, not links: Instead of the number of links […]

  • New Ideas From Facebook Graph Search

    Facebook is now offering, on a limited basis, Facebook Graph Search, a new search tool that allows users to get search results based on the popularity of certain Pages among their friends, as well as the relevance to their search query. People who come up in the results are listed in a separate area than Businesses or Pages, allowing potential customers to instantly see how relevant a business may be to their search. There are several things that online marketing companies are recommending for internet marketers relative to their search engine optimization and how it relates to Facebook Graph Search. […]

  • Do You Have a Semantic Web Strategy?

    If you are still holding onto the old fashioned link building practices of the “old time” or pre-Penguin search engine optimization days, then you may be noticing that the effects of your SEO plan may be dwindling a bit. Unless you have fully embraced some of the newer trends, like social signals and semantic search strategies, then you will just keep on sinking into the past. Your site will turn into the guy with the gray mullet that everyone pities because he is stuck in another generation. Semantic search strategies are what Google is using to help make search results […]

  • How Big Data Changes Online Business Plans

    Analytics is taking a slight turn, especially when it comes to online business. The collection and management, and interpretation, of big data is helping business owners to make more effective decisions about their marketing plan, and their  SEO techniques. The collection and management of big data is helping online business owners to better track the activities of their customers, and allow them to make relevant marketing decisions as a result. Big data is not necessarily new data, just a different way of collecting and measuring numbers. When you take on big data for your company, you are including your customers […]

  • Broaden Your Reach with Google Display

    Google search is one way that internet marketers are advertising online, but it is definitely not the only way. Google Display Network is another angle to build on, and one that can expand the results that you are seeing from the search network. Traditional search involves the user typing in keywords or phrases, and getting a listing of results to choose from, based on the relevance to the keywords and the site ranking. Google Display Network takes this another step further, by offering targeted ads based on the searches and search history of the users. Similar to Google AdWords, topics […]

  • Leverage Your Exposure With Twitter

    When it comes to increasing brand awareness, Twitter has become one of the most popular tools around. Surveys indicate that more than 80% of small business owners are using Twitter, are you in that group? This social media channel has plenty to offer to business owners looking to increase their exposure on the internet. Internet marketing agencies are including social media networks, like Twitter, to help internet marketing specialists spread the word about their content and get an edge on the competition. When added to your regular SEO plan, Twitter can make your results even better. Getting leads from social […]

  • Track the Social Media ROI for Your Business

    If you are running a small to medium sized business (SMB), then you are probably getting increasingly involved in the social media networks as part of your online marketing plan. The amount of exposure that you can gain using this method of advertising online is tremendous, and takes little effort when done well. When added to your regular SEO plan, you can really get a boost on your conversion rates. The trick is to get an accurate read on the return on investment (ROI) for the social media methods, meaning you need to have an understanding how much profit are […]

  • SEO and PPC Collaboration

    SEO and PPC (pay per click) work naturally well together, and using both can maximize your profits by getting you the most organic and the most paid visitors, by combining your techniques. Hopefully by now your online marketing plan includes a solid pay-per-click component, like the ones available through AdWords, and that you are starting to see some profits trickle in from this technique. When customers arrive at your PPC landing page, you only have a few seconds to convince them to convert. How are you going to accomplish that? If you are not seeing the conversions that you had […]

  • 4 Tips for Exciting Blog Posts

    Have you been struggling to come up with exciting blog posting material? Not all blog topics are created equal. Some are inherently easier to write about and just naturally more interesting and will attract more readers. There are a few things that can help you create blog posts that will inspire your readers and get them interested in your topic, no matter how “dry” it might be. Your approach to your blog posts does matter, and can turn even the most ho-hum blog into something that readers crave, wanting to find out what is coming next. Here are four basic […]

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