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  • How to Add a Human Voice to Your Online Presence

    The internet can be a highly impersonal place, at least it was until the not-so-distant past. Social media has entered the world, and exploded-mainly because it provides exactly what was missing from the internet and the communication available, it provides a human touch. Online marketing companies realize this, and will encourage most internet marketers to include a strong social media presence, if they want to be effective and successful. When you write your blog posts, it is important that you find a way to “speak” to your audience. People who spend large amounts of time online often feel a disconnect […]

  • Commenting for SEO? How to Get Your Comments Approved

    Webmasters are often drowning in spam responses and comments to their blog posts. Some actually are compelled to simply turn off the comment option, eliminating the opportunity for readers to provide feedback, since most of what they do get is garbage anyway. With many online marketing firms encouraging their clients to comment on the blogs of others, it can be difficult to actually make this work if the comments are turned off on some of the best blogs that are the most relevant to your niche, and the ones that you would want to comment on to get a link. […]

  • 5 Ideas for Leveraging Twitter for SEO

    It is becoming nearly just as important to use social media as part of the internet marketing strategy for your company as it is to use regular search engine optimization. Sites like Twitter and becoming more and more important, and learning how to leverage this tool can help your site rise to the top of the SERPs more quickly. Online marketing firms are working with clients to develop strong social media profiles and to work on getting more traffic and more links as a result. Here are five tips that you can use to help get noticed more on Twitter, […]

  • 3 Ways to Build a Searchable Site

    Building a website is only the beginning. There are plenty of great sites that never get viewed because of problems that are preventing the search engines from properly crawling them and indexing them. Often, a “do it yourself-er” webmaster, particularly the newbies, may not fully understand the complexities that must go into search engine optimization, and make some mistakes that will then make their otherwise great site useless, and generally invisible to the search engines. This is why it can be very helpful, when building a website and trying to promote it, to work with an online marketing agency that […]

  • Can Blogging Help with Local SEO?

    For many small to mid-sized brick and mortar businesses, local SEO is one of the most important components of their overall marketing strategy. After all, if you can’t reach the people within your geographical area, what’s the point? Actually achieving this initiative successfully, however, can be a bit of a challenge. You really need all of the weapons you can get your hands on. One such weapon is blogging, which can significantly help with local SEO results. Here’s how. Helps with Ranking – Ask any online marketing firm and they’ll tell you that a big part of Google’s complex algorithm […]

  • Should You Outsource Your Online Marketing?

    In a world where outsourcing just about every business service is becoming the norm rather than the exception, it’s no wonder so many businesses consider having their online marketing handled off-site. If you’re wondering which path makes the most sense, and whether you’d be better off handling your own internet marketing or turning the task over to an experienced web marketing company, let’s take a look at your options. The first step in determining whether or not you should outsource your online marketing is to consider what this term actually entails. Many small businesses mistakenly believe that online marketing is […]

  • 3 Considerations for Search Engine Marketing

    Clients who work with an online marketing company usually are pursuing this help for one main reason: They think that they need a top spot in the SERPs to be successful. Although a top spot will almost invariably get you more traffic for your site, which will almost invariably result in more sales and profits, this is not the entire job of the online marketing firm. There is still more to the story, getting that first page slot is not the end of the road when it comes to search engine marketing. If a user looks at the first page […]

  • Are You Wasting Precious Time on Inefficient SEO?

    Those who pay close attention to trends in search engine optimization usually have strong opinions about what NOT to do. You might find that this tends to be even more common than those lists of things that you SHOULD do. Confusing? Definitely. Impossible? Not at all. One of the main reasons for this is that even the best online marketing companies are merely making an educated guess about what is going to work. Now, the best online marketing firms are going to have a very good guess, and probably be right, but, in reality, nobody truly knows exactly how something […]

  • 4 Tips for Optimizing Your Social Media

    Because social media is rapidly growing in power, it makes sense to start optimizing your posts and your presence on these networks accordingly. The most cutting edge online marketing agencies are helping their clients make sure that their social media gets the word out about their companies as effectively as possible. Many internet users are getting their information primarily from the social media networks, and using the traditional search engines less and less. Finding local restaurants, a dentist or a collision shop can all be done using social media. Getting your company to be noticed in these results is important. […]

  • 3 Ways SEO Can Help With Reputation Management

    A good reputation is essential for good business. Creating that reputation is usually a priority for most businesses, it doesn’t matter if you are talking about whether the business is online or offline. Establishing a reputable brand is part of any good marketing plan. One problem that many online companies run into is that they discover, often long after the fact, unfavorable comments or negative information about their company that has been posted. Sometimes the only sign is that traffic or sales drop, but there are often effects. Fortunately, there are online marketing services that can help you with taking […]

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