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  • Making SEO Work for Your Business

    Smart SEO is a necessity in the online business world. You can’t get away with so-so anymore. Google, with nearly two thirds of the market share, has been known to be a little finicky over the last year or two, making dramatic changes that are having widespread effects—and leading to widespread panic among many webmasters. Online marketing firms are having a field day trying to fix up sites that were heavily penalized, often discovering that the problems have been around for a long time, and it is only now that the site is having problems. That alone is a miracle […]

  • Strengthen Your Blogging Skills

    Blogging requires a certain amount of skill. You can’t just simply sit down each day and pump out content that is not relevant or the least bit interesting. To be a great blogger, you have to be thinking about your blog, all the time, coming up with new ideas and angles to connect with your audience. Yes, that’s right, connect with the audience. That is the whole point, really. Your audience consists of visitors, the humans who show up at your site looking for information, and it also includes the search engines, which are constantly crawling and indexing your site […]

  • Perfectly Mixing Your SEO

    As a webmaster, are you pondering the results of your search engine optimization efforts? Or, are you struggling to comprehend the plan that your online marketing firm has laid out for you, the one that gets your site ranked on the first page of the SERPs? It can be very difficult to know where you should be focusing your efforts. Even when you work with experienced search engine optimization consultants, you are still at the mercy of many other factors. Finding the perfect balance of the various search engine optimization strategies and techniques is not simple. Unfortunately, what will work […]

  • Which Social Signals Improve Rankings?

    With online marketing agencies making such a huge push for increasing the social presence of your website, it is important to remember what you should be looking for when you are trying to figure out just how great an impact your social media campaign has on your search engine ranking. With the overall goal of your internet marketing campaign being increasing traffic (and thereby increasing profits), you want to make sure that you are getting the most out of each part of your campaign, including social.  Here’s what to think about when trying to determine the effect of your social […]

  • 4 Tips For Finding Great SEO Writers

    Outsourcing of the content writing for your blog or your website is one of the more common things that webmasters look for help with. Online marketing firms will often provide this service as part of a monthly package for helping with your search engine optimization; however, you want to make sure that you are getting quality content that is going to help you. There are certain inherent dangers with having someone else do your writing, here are 4 important things you should look for when outsourcing your writing needs to ensure that you are getting something that helps and does […]

  • Keeping Up to Date with Your Website Platform

    One of the most common website platforms that is used today for internet marketing is WordPress. There are many reasons for the popularity of this platform, and they include price, ease of use and preference by the search engines, just to name a few. But if you don’t keep up with certain aspects, then there are many risks, just like with any other platform. Failing to pay attention to certain updates may leave you at risk for viruses, hackers or file loss or damage. Most online marketing firms will tell you that every single update is not critical, because you […]

  • How Much Attention Should You Pay to Bing?

    When thinking about search engine optimization, just about every webmaster is focused primarily on Google and how to make the Big G happy. While this is critical if you want to be seen (Google does still get two out of every three searches), you need to consider that Bing is moving in as the next close (albeit still distant) second place, with more than 25% of the searches performed. Online marketing agencies are encouraging their clients to consider this when doing their SEO. Many of the factors that are used to develop search engine listings are the same for both […]

  • 4 Reasons You Need Professional Online Marketing Services

    Business owners often need to realize that doing everything by themselves may not be the best course of action as they pursue their goals. It might be helpful to think of it this way, you might be perfectly able to put gas in your car, but lack the knowledge to do a full tune up. Even though you brush and floss every day, you would still leave the drilling of a cavity to a professional dentist. These may seem like silly examples, but they do make the point that, for certain skilled tasks, you need proper training and if you […]

  • 5 Ways to Improve Anchor Text and Please Google

    When Google changed their algorithms, much of the focus for online marketing agencies and webmasters turned to making improvements in their websites, and one of the major areas that needed improvement, according to Google, is the anchor text used in links. Sites that had keywords that were used too frequently, say more than 50% of the time, were hit the hardest. Webmasters all around had been told that inserting keywords in anchor text often was going to help when it came time to rank in the SERPs, but, this changed when too many sites were considered to be spammy. Google […]

  • Killer Tips for Great SEO Page Titles

    Google has many, many rules for webmasters. Unless you are an expert, or you are working closely with a digital marketing firm that really knows its stuff, you are probably going to make some mistakes when it comes to certain parts of the search engine optimization process. One of these areas is likely to be development of page titles. Google has made it clear that there are certain things that they like, and certain things that they do not like when it comes to naming your pages. Here is a short breakdown for you to begin to understand what it […]

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