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  • Top 4 Ways to Retain Customers

    Companies pour tons of their money into customer acquisition. In most industries, it costs about 8-10 times more to acquire a new customer rather than retain an existing customer. Why then, do so many customers focus on acquiring new customers, when they might be in a better position if they could retain more customers? It doesn’t matter whether you are selling boots or providing online marketing services, you need to keep your customers coming back for more. The cost of acquiring and retaining customers will actually vary widely across different industries, but the value of customer loyalty remains high across […]

  • 5 Reasons Online Marketing is Better than Traditional Marketing

    In the past, businesses were able to accomplish most of their marketing goals by placing ads in the Yellow Pages or local newspaper, or by sending out mass mailings to their local communities. Nowadays, this simply isn’t enough to remain competitive because people aren’t using these resources like they once did – now they’re using the internet. Because of this, online marketing has become a necessity and has proven time and time again to be more effective than offline methods. Here are 5 reasons online marketing is better than traditional marketing. Increased Reach – Instead of blindly sending out postcards […]

  • Can an Online Marketing Company Guarantee a First Page Google Position?

    When you first launch your new website, you will be anxiously watching the search engine results to see where you are ranked. You will check every day, to see if there have been any changes. It takes time, but you should slowly start to see your site creep up in the search engine results, assuming you are doing great search engine optimization. Progress may be slow, and you are still buried several pages down for most of your keywords. Then, seemingly out of the blue, you get a phone call from someone claiming that they can guarantee you a first […]

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