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  • 4 Things Online Marketing Firms Should Know

    Good online marketing firms have dozens of requests each day for help with search engine optimization. Developing a plan to help a webmaster get to the top of the search engine results means learning about the company, finding out what the purpose is, figuring out what has already been tried, and determining where to go next. In order to make a plan that will work, there is information that needs to be collected. Here are four important things that any Internet marketing agency should find out about their clients before they get started. Keep in mind, these tips are not […]

  • Looking to Become a Trusted Authority?

    When you are trying to become a trusted authority in your niche, you have to consider how you come across to your audience. With customers being more savvy than ever about how they spend their money online, you have to really stand out among the competition if you want to have a chance at getting the business. People are comparing and shopping around, maybe more than ever, since they are often doing it from the comfort of their own home. Opting to secure the help of an online marketing firm to help you get ahead may be part of the […]

  • What is Negative SEO and How Can You Protect Yourself?

    Everyone is always talking about SEO and how important it is in successfully marketing your business online. But there’s a lesser-talked about concept known as negative SEO, which can actually harm your business’ online presence. Negative SEO isn’t something new – in fact, these shady tactics have been around for quite some time, and it’s something that you should be aware of so that you can protect your business from becoming a victim of these attacks. Definition Generally speaking, negative SEO occurs when a website owner purchases links and then points them at a website of one of their competitors […]

  • 3 Ways Surveys can Help Improve Your Online Marketing Efforts

    One of the most important components of good online marketing is understanding what your target audience wants and needs. Perhaps the most effective and timely way to accomplish this is through the use of online surveys. Yet, many businesses are still not leveraging this powerful tool. If you’re still on the fence about whether or not surveys can help improve your online marketing efforts, here are three things to consider. Surveys help you better define your market. If you’re going to be successful at any type of business, the most important thing is to know exactly who you should be […]

  • 5 Tips for Making Pay Per Click (PPC) More Effective

    When working on a pay per click (PPC) campaign, there are several things that you should focus on to make it as effective as possible. Poorly managed PPC programs will lead to increased costs and poor return on investment (ROI), so it may be best to work with an online marketing firm. For the best conversion rates and best results from your PPC campaign, follow these 5 simple rules: 1. Use a gripping ad title: Remember, your PPC campaign is designed to get visitors to click through. It takes up a small amount of space, so you need to make […]

  • 3 Reasons to Use Remarketing

    Remarketing, or targeting a visitor through a paid ad that would be displayed to them once they have left your site (with the idea being to draw them back), is widely recognized by most Internet marketing firms as a solid way to increase conversions and it is a marketing technique that has a generally high return on investment (ROI) as compared with many other advertising techniques. Here are three main reasons that you should consider using remarketing, and particularly the new remarketing tool that was recently released by Google, to increase your conversions and see more profits from your website: […]

  • 5 Common SEO Mistakes

    We’ve said it time and time again – search engine optimization is absolutely critical if a business is to be successful online. Yet, so many businesses opt to try SEO on their own and fail, either because of lack of adequate understanding of the various techniques, or simply making mistakes. Here are 5 common SEO mistakes that will help you identify whether your business’s web marketing efforts are missing the mark. Bad Quality or Duplicate Content – It’s incredibly tempting to “borrow” content from another source online and use it for your own blog or website, but it will hurt […]

  • Why is Email Marketing Important?

    Ask any experienced online marketing company and they’ll tell you that there are plenty of different ways to market a business on the web. Obviously, SEO is a major component, as is various link building activities, but perhaps one of the most important strategies that is often overlooked by businesses is email marketing. Why is email marketing such a powerful and effective online marketing tool? Here are just a few reasons, and how each can benefit your business. It’s Cost Effective. What business isn’t looking for ways to cut costs? Email marketing is an inexpensive way to quickly reach your […]

  • Using SEO Methods to Build Trust

    Internet marketing is an extremely competitive industry in general, regardless of the niche that you are trying to specialize in. Every web marketing firm that is out there right now is working on developing a long list of clients by offering SEO methods that help to build trust through increased visibility, increased traffic and increased brand recognition. Search engine optimization is generally a way of advertising your company in the search engines. The better the advertising, the better the results will be. Customers Are Becoming More Discerning Today’s online consumers are becoming more and more knowledgeable about how companies get […]

  • 5 Things to Avoid for Successful Mobile Marketing

    Successful companies are establishing their own strongholds in the Internet marketing world. Online marketing firms are working hard to develop apps that are attractive and functional for consumers, with the hopes that they will use the app and spend more money on their goods and services. For many companies, it is working well. Here are five things that successful companies are NOT doing in order to retain their customers and boost profits through mobile marketing: 1. Having a “one size fits all” approach. Successful companies are allowing consumers, and building apps accordingly, to select personal preferences. These preferences may be […]

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