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  • 4 Tips for Organic Search Engine Optimization

    Many small business owners are constantly working on their Internet marketing strategy, and spending a great deal of time on search engine optimization. For a large proportion of these business owners, working with an Internet marketing firm may be the answer, especially for those who may not fully understand organic search engine optimization, and how important this is when you are trying to get a good search engine ranking for your website. Trying to get to the top is challenging in this highly competitive business while competing with businesses all over the world, but, with the right help, you just […]

  • The Benefits of Using an Internet Marketing Firm

    In today’s day and age, marketing on the web is no longer an option – it’s a necessity. Leveraging the internet can help increase reach tremendously, improve brand awareness and recognition, help you engage with current and prospective customers, and increase your business as a whole. Developing and executing an online marketing plan can be a challenge, whether it’s gaining an understanding of how it works, or just simply not having the time. That’s where an internet marketing firm can help. First, it’s important to note that there are a variety of different online marketing techniques, many of which are […]

  • Using Infographics to Increase Search Engine Ranking

    It may no longer be enough to write endless amounts of text when it comes to getting a better search engine ranking for your website, you may have to start thinking about how to incorporate more visual information into your posts.  Today’s websites are becoming more and more filled with infographics that help to explain the information on your site, or information about your products and services.   Those webmasters who are looking for Internet marketing solutions will find that this is an online marketing method that is working well. Because people are more likely to be visual learners, using this […]

  • 4 Important Things to Measure: Is Your Site Making the Grade?

    If you were to get a report card for your website, what do you think your grades would look like? If the subjects included “traffic,” “conversions,” “lead generation” and “actual sales,” how do you think you would rate? If you are not doing well in one or more of these subjects, you may need to enlist the help of an Internet marketing firm to boost things up and get your grades up, so to speak. Here are the basics that you need to measure to ensure that your website is getting the best “grades” that it can. After all, advancing […]

  • 5 Important Ways to Audit Your SEO Tactics

    Periodically, every webmaster needs to audit the SEO tactics and do an audit to determine whether or not there are changes that need to be made. Here are five different ways that every webmaster should check to see if things are running smoothly.  If you are not sure how to go about the audit yourself, you can hire the services of an internet marketing firm to help with the details and make sure everything is going right.  Understand that there are different levels of SEO, and this list will address the on-page search engine optimization techniques that should be reviewed. […]

  • Using Social Media to Your Advantage

    Thanks to social media, Internet marketing is changing, yet again. Online business owners are being driven toward having more consistent and regular interaction with customers though a number of social medial platforms, including Facebook, Twitter, YouTube and others.  If you are trying to succeed with online commerce, then you are, hopefully, using this marketing strategy to your advantage.  You don’t have to approve of using these networks for your own social gain, but you should be embracing the use of it and recognizing the potential for gaining visibility and brand recognition for your online business, if you want to survive.  […]

  • Rule #1: Quality Content First

    Producing SEO-friendly content means different things to different people. For some, it’s all about keyword density. Others think of backlinks. Still others focus on meta-tags and link baiting. These are all essential elements of the vast, complex microcosm of SEO. However, an undue focus on the minutiae of keyword placement and phrasing misses the whole point. Question number one should be: Is your content worth reading? I suspect that some of us have been writing SEO content for so long that we have forgotten what it’s like to be a casual reader of web content. When was the last time […]

  • 5 Steps to a Successful Internet Marketing Campaign

    The goal of any online marketer is to leverage the internet in the most effective and efficient way possible to gain brand exposure and increase website traffic. The problem is there are so many different approaches and techniques for doing so, it can seem overwhelming. Wouldn’t it be easier if you had a simple step-by-step list of how you can get the most out of your online marketing efforts? Well, look no further. Here are 5 simple steps to developing, launching and managing a successful internet marketing campaign. Step 1 – Define Your Customer How on earth can you expect […]

  • Choosing the Right Online Marketing Firm

    As a business owner, you’re probably quite aware of what a powerful tool online marketing can be. Unfortunately, you’re probably also way too busy running your business to have the time to take on these tasks. The good news is there are plenty of web marketing firms that specialize in helping busy professionals get the most out of their online presence. Yet, with so many to choose from, figuring out which firm to work with can be a challenge. To help you narrow down your choices, here are a few tips for choosing the right online marketing firm for your […]

  • Leveraging Alexa for SEO

    Search engine optimization is one of the most important components of a successful web presence, and there are certainly plenty of tools and options available for you to be able to maximize SEO for your business. One tool in particular is Alexa, a website that provides free web analytics. Most people use Alexa to track and measure their performance, and that of their competition, but what many don’t realize is that there are also ways you can leverage this powerful tool for your SEO campaigns as well. Here’s how. Gain Insight on Keywords You’re probably already familiar with Google’s keyword […]

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