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  • Video Marketing – Creating Content that People Will Want to Watch

    It’s been mentioned time and time again that in order to truly get the most out of your online marketing activities, you have to make them as robust and diverse as possible. This means utilizing every angle, staying on top of the latest trends and leveraging dynamic content. One of the most powerful forms of dynamic content is video. (Ever hear of a little website called YouTube?) Video has become an important component of online marketing for businesses. But to really get the most out of this tool, you must create content that people actually want to watch. Here are […]

  • 5 Tips for Getting Your Content to go Viral

    By now you’ve probably heard the term “go viral”, specifically in terms of online content. Basically, it’s what happens when people share online content with their networks, who subsequently share it with their networks, and so on. We’ve all seen those funny YouTube videos that everyone seems to be sharing on Facebook, or the links to funny or helpful articles floating around on Twitter. When content goes viral like this, it effectively allows the originator to reach dozens, hundreds, thousands or even millions of people in a short amount of time and with little effort. Essentially, it’s the golden chalice […]

  • The 5 W’s of SEO

    By now we all know how important SEO is at establishing and maximizing a business’s presence online. But to truly get the most out of this powerful tool, it’s important to understand not just what SEO is in general, but the behind the scenes of what actually makes up this marketing technique. That is, the 5 w’s of SEO – the who, what, when, where and why. By understanding these components and the role each one plays in your overall SEO strategy, you can harness this marketing tool much more effectively and achieve better results. Who – Who is your […]

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