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  • What are Linkable Assets and How Can They Benefit Your Site?

    One of the first things we’re told in terms of attracting traffic to a website is to create high quality content. Of course, the reason for this is to help you build a foundation that positions you (and your website or blog) as an authority, which in turn will help you develop a loyal following. Beyond this, however, is a technique that will use this content to not only get people to keep coming back to your site, but also entice them to link back to it as well. It involves identifying and creating what’s known as linkable assets, and […]

  • The Basics of Mobile Marketing

    By now you’ve probably heard the term “mobile marketing”, but do you really know what it entails, or more importantly, how you can use it for your business? The Mobile Marketing Association (MMA) defines mobile marketing as “the use of wireless media as an integrated content delivery and direct response vehicle within a cross-media marketing communications program.” In simpler terms, mobile marketing involves using mobile devices, such as smartphones or tablets, to deliver your marketing messages. Before we delve into more in-depth mobile marketing strategies, let’s first do a broad overview and examine the basics. Mobile Website Most websites are […]

  • 5 Steps to a Highly Effective SEO Strategy

    The purpose behind search engine optimization is to demonstrate to Google that your website is an authority in whatever niche your business happens to be. Actually achieving this goal, however, can be a challenge. SEO isn’t a cut and dry process. There are many different methods and techniques used and with varying results. So how do you choose the right one for your site? Here are 5 steps to developing a highly effective SEO strategy that will get results. Start Strong – Many businessesbegin focusing on getting backlinks right out of the gate, but this is counterproductive. Before you do […]

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